Working in partnership with Kingdom-X we developed an app for Toyota Europe that would bring their printed car brochures to life with a layer of digital interactive content. It had to be stable and scaleable across multiple European markets.

Together we developed an augmented reality iOS & Android app framework that allows users to scan the brochure cover and download interactive content – simplicity of the user experience being paramount. The modular approach enabled rapid and cost effective addition of new models and markets, and offered up a great UX experience across tablet and mobile devices.

The result was a 50% uplift in customer interest in each the relevant models.